More often, the company comes to a conclusion that the site is necessary to it only indirectly - the firm site is necessary to clients and company partners.

Proceeding from inquiries of your audience — clients and partners, requirements to the future site are made: what will be necessary to users get out of uncountable possibilities of modern sites, that is necessary for your audience. So gradually there is a functional image of a site, further under it is brought both technical base, and design.

The accurate understanding of mission of a site and its audience allows to create an actual, necessary and rather useful resource — both for your audience, and for your business.